The global probiotics market is anticipated to grow at an annual rate of 14% through 2030,1 which is exciting news for both new and established suppliers and manufacturers of probiotics. However, it’s hard to leverage this popularity without knowing about the individual pieces behind the market’s growth. At MDG, we’re here to guide and support you on your way to success in the human health space, and that starts with understanding the major trends in probiotics and the challenges you may face.
Trend: Increasing Consumer Demand
Consumers are becoming more interested in health-conscious and environmentally friendly living, and probiotic sales have risen as a result of this broad shift.2 When consumers purchase probiotics to support their lifestyles, they’re most interested in maintaining and promoting gut health,3 but according to recent reports, immune system support and general health/wellness promotion aren’t far behind.1 Many people also associate probiotics with sleep improvement and inflammation reduction, prompting them to seek out products that support those health outcomes.3
Trend: Spore-Formers
Outside of consumer trends, spore-forming bacteria like Bacillus have started to make a bigger splash in recent probiotic formulations. Unlike their vegetative bacteria counterparts, spore-formers are resilient enough to withstand the volatile stomach and gut environment without additional encapsulation technology. This quality allows them to maintain their efficacy in the body and continue working for longer.
Challenge: R&D Costs
There are many elements that go into creating an effective probiotic product, and that process costs money. Often, high R&D costs can be a barrier for manufacturers and suppliers looking to enter or enhance their presence in the probiotic market. But when you choose MDG as your ingredient supplier, you don’t have to worry about the added risk of investing your own resources in the development process. Our experienced R&D teams ensure the high quality of the probiotic ingredients we provide, helping you see ROI sooner by saving time and money.
Challenge: Finding a Supportive Partner
Finding an ingredient supplier that has your back as you create and expand your portfolio can be tricky. At MDG, we pride ourselves on being a truly collaborative team that uses our deep knowledge of the market and the science behind it to help you grow. With over 20 years of experience innovating Bacillus-based products and ingredients, we bring the trusted expertise we’ve gained to the human health market.
Begin Your MDG Journey
Ready to take on the upcoming trends and challenges in the probiotic market with MDG? Contact us today to get started!
References:
- Coyle, Terry. (2024, March 7). Probiotic supplement manufacturing market trends & opportunities. Vitaquest. https://vitaquest.com/probiotic-supplement-manufacturing-market-trends-opportunities/
- Grand View Research. (2024, August 9). Probiotics market size, share & trends analysis report by product, by ingredient (bacteria, yeast), by distribution channel, by end use (human probiotics, animal probiotics), by region, and segment forecasts, 2024–2030 (Report No. 978-1-68038-093-4). https://www.grandviewresearch.com/industry-analysis/probiotics-market
- Innova Market Insights. (n.d.). Prebiotics, probiotics and postbiotics in modern consumer markets. https://www.innovamarketinsights.com/trends/probiotics-market/
