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MDG’s Director of I&I Sales, Justin Howlett, is ready to tackle the Industrial & Institutional market.

 

What drew you to Microbial Discovery Group (MDG)?
In my numerous conversations with Mike King, MDG’s CEO, I enjoyed the vision of the company’s growth as well as the challenge that was ahead in playing a role in getting the company to where it is now and where it will be. I enjoyed the culture that was and is so very important to Mike upon founding the company as well as how much he strives to keep it alive and thriving currently and for the future to come.

What does your typical day look like?
No day is “typical” in my role! On any given day you will find me intrenched in one of the following activities: working on training materials, interviewing candidates to expand our team, performing customer and industry research to understand what our partners might want from us, and/or discussing what MDG products would be helpful to add-on to our partners’ inventory.

What is something at work that you’re passionate about?
I enjoy the coaching aspect of my position. I assist my team by streamlining obstacles in our sales process so that we can close more deals more efficiently and thus gain more customers in a shorter time frame than we’ve experienced in the past.

With all the different trends in the I&I industry, what excites you the most about the impacts of microbial products?
Educating our customers about the “life-cycle” of their facilities. Since Covid has died down some, it is the perfect time to teach professionals how to treat their facilities like the living organisms that they are, and how this can benefit their bottom line!

As the Director of Sales, how do you tackle such an established market with SporActiv®?
SporActiv® is different because it’s an environmentally friendly microbial based cleaner for a wide array of cleaning applications, made up of actual organisms that exist naturally in the environment. Our job is to research and develop strains, grow, and place them in the right application to do what they do best! And I enjoy working in such a competitive field, I think it’s a fun challenge.

What do you like to do when you’re not at the office?
I enjoy riding bikes on trails with my wife and daughter, we typically do that every weekend, ofcourse, weather permitting. We also enjoy swimming, and electronic gaming console games (Switch and Occulus). Soaking up time with the family is precious to me.

MDG’s mission is to “Feed. Clean. Save.” What does that mean to you?
This is part of the culture that I love being a part of. Knowing the reason behind why we do what we do and playing a role in that, even if a just a little every day, makes me feel good about what I’m doing. This makes work feel meaningful to me, like I’m apart of a humanitarian effort instead of it being “work”!

How has working with Bacillus changed the way you go about your everyday life?
Besides the fact that I’ve stopped trying to remove EVERY piece of bacteria from everything in my home and life, I’ve also noticed that I see things related to Bacillus popping up WAY more often than what I used to even know existed. Additionally, I find myself talking to my friends and family about it because the passion that I’ve found from my MDG teammates is so contagious, it makes me want to share it with those around me too.
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“I finally got a product that I can rely on. And, I got a team of people that support me and my sales team. It's a game-changer.”

News

Under the Microscope, MDG’s Director of I&I Sales: Justin Howlett

  • MDG
  • May 4, 2022
MDG’s Director of I&I Sales, Justin Howlett, is ready to tackle the Industrial & Institutional market.   What drew you to Microbial Discovery Group (MDG)? In my numerous conversations with Mike King, MDG’s CEO, I enjoyed the vision of the company’s growth as well as the challenge that was ahead in playing a role in getting the company to where it is now and where it will be. I enjoyed the culture that was and is so very
-READ MORE-

Two Big Reasons You Need Our Small Spray Dryer

  • MDG
  • April 20, 2022
Throughout a facility tour at MDG you’ll walk past different sizes of the same equipment, one example, specifically of interest to many plant companies, is the 6-foot pilot spray dryer that stares up at a 34-foot electric production spray dryer. Flexibility in spray drying equipment size offers two intentional benefits: affordable trials and high-yield spore production.    What is Spray Drying? [caption id="attachment_7069"
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Trends of Today: Janitorial and Sanitation Market

  • MDG
  • April 12, 2022
All markets experience industry trends, both perils and opportunities. The key to success within any market is not simply navigating trends but getting ahead of the impact. As a Bacillus manufacturer for multiple markets, we tend to see overlap, allowing us to predict and forecast changes. Today, in the Janitorial and Sanitation industry, many of our partners are discussing trends that are both specific to the industry, and trends impacting
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Clean Ingredients for Cleaning Products 

  • MDG
  • March 21, 2022
With growing restrictions faced by ingredients used in cleaning products, Bacillus has found itself in a unique role as a solution. Clean ingredient incentive groups all over the world have taken a hard look at manufacturers of products used for industrial, institutional, janitorial and commercial cleaning. Of particular interest is the environmental impact these products elicit. Many commodity ingredients of the past decades have
-READ MORE-

The Underlying Cause of H2S and How to Reduce It 

  • MDG
  • December 20, 2021
Elevated hydrogen sulfide (H2S) levels are a serious concern for wastewater operators and introduce a variety of treatment challenges. While many treatment options reduce the symptoms of H2S (odors, safety risks, and corrosion), they are reactive and neglect the underlying culprit: sulfur-reducing bacteria (SRB).  A discussion of H2S generation will aid in exploring the pros and cons of common reactive H2S treatment
-READ MORE-

2021 Expansion Spotlight: New Spray Drying Structure

  • MDG
  • October 11, 2021
Microbial Discovery Group has broken ground on two new expansion projects in Oak Creek, WI, beginning the first of multiple 2021 capital expansion plans.  Completion of the 2021 plan will result in a total investment of $2.7M into the Milwaukee-area. MDG’s business is built on supplying naturally-occurring, bacteria-based products to a multitude of different industries: bioremediation, wastewater, industrial and institutional, landfill,
-READ MORE-

Winter Wastewater Treatment: Don’t Leave Your Customers Out in the Cold

  • MDG
  • October 4, 2021
  https://youtu.be/hH7reFl8zrw When distributors participate in our Biotifx® program, they become armed with the knowledge and confidence they need to support their customers with superior microbial wastewater treatments – even during the winter months. The program includes onsite training, straightforward product application guides and tools, even an on-site technical service rep if/whenever needed. And cool products too. Help
-READ MORE-

Alternatives to Ferric Chloride Offer Superior Economic and Treatment Improvements

  • MDG
  • July 22, 2021
Similar to many other chemicals, the price of Ferric Chloride has fluctuated over the years. While customers can typically handle slight changes, the industry has seen fluctuations in pricing, as large as, 4X the previous market average in recent years. For small to medium wastewater treatment plans, a price increase on a high-demand product, such as Ferric Chloride, encourages operators to search for alternative treatments.   Does
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Under the Microscope, MDG’s Business Development Manager: JoElla Barnes

  • MDG
  • June 17, 2021
MDG’s Business Development Manager, JoElla Barnes, brings a tenacity of passion and knowledge from working years with Bacillus. What drew you to Microbial Discovery Group (MDG)? I had been working for several years in the microbial industry, so I’ve known of MDG and their R&D team for a while now. In 2020, Mike and I started talking and I decided to step onboard at MDG! It was a great fit. It feels like home to me here and everyone
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Spring Treatment: Take Advantage of Faster Treatment

  • MDG
  • May 11, 2021
For treating wastewater systems with bioaugmentation, spring is the perfect time for treatment to begin. During the spring months, temperatures rise which increases microbial activity and speed of treatment. Microbial Discovery Group’s Wastewater Technical Team has visited hundreds of facilities around the world and sees the same common problems when spring approaches: H2S, odors, FOG and sludge. Pairing our Biotifx® Treatment program
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