In “Putting Bacillus to Work Part I: Indoor Applications”, technical expert Jennifer Cray discussed how to leverage the capabilities of Bacillus to formulate highly effective cleaning products for indoor applications like floor and surface cleaning.
Cray began with a simple question: “Why Bacillus?” According to data from multiple market reports, a major reason is consumer sentiment. As environmentally friendlier products become a higher priority for many buyers, biological ingredients like Bacillus can help manufacturers and distributors of cleaning solutions meet their customers’ needs and increase their sales in this rapidly growing market segment.
Next, Cray dove into three indoor cleaning categories: carpet, tile/grout, and general surfaces. For each, she covered:
- Common questions MDG receives about formulating for these categories
- Specific cleaning situations within each category (e.g., spot treatment on carpets), along with application and dosage suggestions
- MDG lab data that demonstrate the effectiveness of Bacillus in tackling cleaning challenges
- Product formulation tips and best practices
Attendees ended the webinar with an understanding of why microbials are such powerful ingredients in IIC cleaners and insight into which MDG SporActiv® products we recommend for specific situations.
If you’re interested in the information from this webinar but weren’t able to join us live, contact us today to get access to the recording!
