Under the Microscope, MDG’s Director of I&I Sales: Justin Howlett
MDG’s Director of I&I Sales, Justin Howlett, is ready to tackle the Industrial & Institutional market.
What drew you to Microbial Discovery Group (MDG)? In my numerous conversations with Mike King, MDG’s CEO, I enjoyed the vision of the company’s growth as well as the challenge that was ahead in playing a role in getting the company to where it is now and where it will be. I enjoyed the culture that was and is so very important to Mike upon founding the company as well as how much he strives to keep it alive and thriving currently and for the future to come.
What does your typical day look like? No day is “typical” in my role! On any given day you will find me intrenched in one of the following activities: working on training materials, interviewing candidates to expand our team, performing customer and industry research to understand what our partners might want from us, and/or discussing what MDG products would be helpful to add-on to our partners’ inventory.
What is something at work that you’re passionate about? I enjoy the coaching aspect of my position. I assist my team by streamlining obstacles in our sales process so that we can close more deals more efficiently and thus gain more customers in a shorter time frame than we’ve experienced in the past.
With all the different trends in the I&I industry, what excites you the most about the impacts of microbial products? Educating our customers about the “life-cycle” of their facilities. Since Covid has died down some, it is the perfect time to teach professionals how to treat their facilities like the living organisms that they are, and how this can benefit their bottom line!
As the Director of Sales, how do you tackle such an established market with SporActiv®? SporActiv® is different because it’s an environmentally friendly microbial based cleaner for a wide array of cleaning applications, made up of actual organisms that exist naturally in the environment. Our job is to research and develop strains, grow, and place them in the right application to do what they do best! And I enjoy working in such a competitive field, I think it’s a fun challenge.
What do you like to do when you’re not at the office? I enjoy riding bikes on trails with my wife and daughter, we typically do that every weekend, ofcourse, weather permitting. We also enjoy swimming, and electronic gaming console games (Switch and Occulus). Soaking up time with the family is precious to me.
MDG’s mission is to “Feed. Clean. Save.” What does that mean to you? This is part of the culture that I love being a part of. Knowing the reason behind why we do what we do and playing a role in that, even if a just a little every day, makes me feel good about what I’m doing. This makes work feel meaningful to me, like I’m apart of a humanitarian effort instead of it being “work”!
How has working with Bacillus changed the way you go about your everyday life? Besides the fact that I’ve stopped trying to remove EVERY piece of bacteria from everything in my home and life, I’ve also noticed that I see things related to Bacillus popping up WAY more often than what I used to even know existed. Additionally, I find myself talking to my friends and family about it because the passion that I’ve found from my MDG teammates is so contagious, it makes me want to share it with those around me too.
Sludge accumulation and FOG backups. Unpleasant odors and consequences for excess gas emissions. These are just a few of the challenges that wastewater facility operators deal with each day. If you’re a provider of biological wastewater treatment solutions, you’re...
The expansive capabilities of Bacillus bacteria make them ideal ingredients for environmentally friendlier products in many markets, including plant health. Our newest plant health product, GrowVantage™ LIFT, is another powerful addition to our microbial solutions...
Operators of anaerobic digester facilities face a unique set of challenges. MDG’s newest innovative wastewater treatment offering, Biotifx® AN, helps distributors address those challenges through a combination of micronutrients and Bacillus bacteria. In our webinar...
https://vimeo.com/1152004197 MDG has a wealth of experience designing high-quality Bacillus-based solutions for a variety of markets, including human health. While we’re always developing our own innovative products, we also provide custom research partnerships for...
At MDG, our mission is to Feed, Clean, Save the World through the development of microbial solutions that solve significant challenges in the markets we serve. We’re excited to continue working toward our mission by igniting our presence in the plant health market!...
We are excited to share that, for the second consecutive year, we’ve been chosen as a finalist for the Wisconsin Innovation Awards (WIA)! This annual award is granted to companies and individuals developing groundbreaking ideas and driving innovation in the state of...
Bacillus bacteria are highly versatile, making them a great choice for formulating industrial, institutional, and consumer (IIC) cleaning products. In our webinar series, technical support lead Jennifer Cray uses MDG lab data to demonstrate the power of Bacillus in...
Scaling up your microbial strain for commercial purposes is a highly complex process, and without the proper guidance, it can be hard to get it right. As your trusted CMO for custom microbial fermentation, we work with you to achieve your unique goals and drive your...
In 2025, MDG's human health expert walked the expo floor at SupplySide Global in Las Vegas, connecting in person with other industry professionals and sharing MDG's trusted expertise in probiotics. Sharing Our Expertise and Growing New Partnerships SupplySide Global...
https://vimeo.com/1127921161?share=copy As a trusted provider of Bacillus-based solutions, we are passionate about continuous innovation to better serve our partners. After years of planning and hard work, we are thrilled to share that we celebrated the grand opening...
Sludge accumulation and FOG backups. Unpleasant odors and consequences for excess gas emissions. These are just a few of the challenges that wastewater facility operators deal with each day. If you’re a provider of biological wastewater treatment solutions, you’re...
The expansive capabilities of Bacillus bacteria make them ideal ingredients for environmentally friendlier products in many markets, including plant health. Our newest plant health product, GrowVantage™ LIFT, is another powerful addition to our microbial solutions...
Operators of anaerobic digester facilities face a unique set of challenges. MDG’s newest innovative wastewater treatment offering, Biotifx® AN, helps distributors address those challenges through a combination of micronutrients and Bacillus bacteria. In our webinar...
https://vimeo.com/1152004197 MDG has a wealth of experience designing high-quality Bacillus-based solutions for a variety of markets, including human health. While we’re always developing our own innovative products, we also provide custom research partnerships for...
At MDG, our mission is to Feed, Clean, Save the World through the development of microbial solutions that solve significant challenges in the markets we serve. We’re excited to continue working toward our mission by igniting our presence in the plant health market!...
We are excited to share that, for the second consecutive year, we’ve been chosen as a finalist for the Wisconsin Innovation Awards (WIA)! This annual award is granted to companies and individuals developing groundbreaking ideas and driving innovation in the state of...
Bacillus bacteria are highly versatile, making them a great choice for formulating industrial, institutional, and consumer (IIC) cleaning products. In our webinar series, technical support lead Jennifer Cray uses MDG lab data to demonstrate the power of Bacillus in...
Scaling up your microbial strain for commercial purposes is a highly complex process, and without the proper guidance, it can be hard to get it right. As your trusted CMO for custom microbial fermentation, we work with you to achieve your unique goals and drive your...
In 2025, MDG's human health expert walked the expo floor at SupplySide Global in Las Vegas, connecting in person with other industry professionals and sharing MDG's trusted expertise in probiotics. Sharing Our Expertise and Growing New Partnerships SupplySide Global...
https://vimeo.com/1127921161?share=copy As a trusted provider of Bacillus-based solutions, we are passionate about continuous innovation to better serve our partners. After years of planning and hard work, we are thrilled to share that we celebrated the grand opening...
We apply our Trusted Process to everything we do, and we customize the individual steps for each market we work in. In the human health market, for example, the process of developing and manufacturing high-quality probiotic ingredients may look different from our workflows in other markets we serve, but it…
We are excited to announce our upcoming attendance at the 2024 Biostimulants World Congress, the largest international biostimulants event dedicated to the latest advancements and innovations in the plant health industry. The event takes place in Miami, Florida, November 13–15, 2024, at the Miami Beach Convention Center. We invite you…
At MDG, we are dedicated to helping you scale up your bacterial ingredients efficiently and economically so you can find success in your microbial product lines. The process of formulating those product lines can include quite a few steps. You need to identify your desired bacterial strain, grow that strain,…
As a manufacturer of industrial and institutional cleaning solutions, you have a lot to think about when creating your product lines. Using components that clean effectively, meet your customers’ needs, and drive your success in the marketplace is important, and microbial ingredients can be a great way to achieve those…
As experts in Bacillus, we’re dedicated to teaching our partners and potential customers about bioaugmentation and its benefits in the wastewater industry. Throughout the year, our microbiologists and technical support leads host webinars on a wide range of topics, from how to formulate quality microbial cleaning products to managing FOG…
We are excited to announce our attendance at WEFTEC 2024, the largest annual water quality event in North America, taking place October 5–9 in New Orleans. As leaders in bioaugmentation with Bacillus, we will be showcasing our innovative solutions designed to improve sludge digestion and H2S gas mitigation in wastewater…
At MDG, Real Science matters; it is our foundation. Our teams conduct rigorous, market-informed research and development while innovating new solutions for our partners. Let’s hear from Praful Aggarwal about what it’s like to be an Associate Research Scientist at MDG. What is your role at Microbial Discovery Group (MDG),…
MDG has the resources and production capacity to meet your custom fermentation needs, helping you create a high-quality microbial product for your formulations. With decades of experience in microbial manufacturing, our microbiologists, fermentation team, and production specialists are here to answer your questions and provide guidance to scale your strains…
Whether you’re a manufacturer just entering the microbial cleaning world, or you’ve been using bacterial ingredients in your industrial and institutional cleaning products for a while, it’s always important to go over the fundamentals of how these ingredients work. Let’s explore a few common questions about Bacillus and discover how…
Microbial Discovery Group (MDG) is excited to announce that we will be attending Aquatech Mexico 2024, the largest water technology exhibition in the Latin American region. The event will take place from September 3–5, 2024, in Mexico City, and will feature cutting-edge innovations, industry leaders, and networking opportunities. We will…