<< Return to News

Microbial Discovery Group Announces Updated Brand

Microbial Discovery Group LLC (MDG), a leading R&D driven product development and Bacillus fermentation company, announced that as of January 2020 the brand will be refreshed with a new logo and color scheme. MDG wanted to share the rationale behind the updates and what they represent for their brand and customers.

“Having experienced significant growth over the past few years and expansion into new markets, it was time to bring cohesion to our brand and our company values of working to Feed, Clean, and Save the World,” explained Jackie Worth, Head of Marketing.

“We needed the ability to clearly communicate MDG’s commitment to our values and unique identity.”

The new bolder logo and color scheme work to better represent the company’s drive towards creating cutting edge solutions backed by what they describe as Real Science, Trusted Process, and Proven Success in their corporate tagline.

“Our new logo really embodies the strength we have within our R&D team as we gain momentum towards safely meeting the growing market demands from Probiotic Usage, Plant Health, Antibiotic Alternatives, and Biological Solutions within Wastewater and Industrial and Institutional cleaning,” added Michael King, CEO/CSO.

With healthy growth projections for 2020, MDG remains extremely committed to providing value for their customers with meaningful, quality solutions.

Markets We Serve

Search Insights
Recently Posted Insights

The Importance of Maintaining Synthetic Grass

The rising demand for artificial grass and turf has led to thousands of installations across America, with over a thousand more being added annually.² Schools, municipalities, and businesses are increasingly adopting artificial grass and turf as a sustainable...

The Importance of Maintaining a Healthy Septic System

According to a study by the EPA 53% of home septic systems were found to be ill-maintained. Ill-maintained septic systems that start with minor issues can turn into septic system failures, resulting in backups and odors, leaving your customers with quite the mess to...

Making a Difference: Volunteering to Improve Our Community

We believe that everyone can make a difference, but only through action. MDG recognizes the need for sustainable solutions to the world’s largest problems: Lack of accessible food Limited access to clean water, and Poor sanitation and disease These issues compel us...

Global Leader in Bacillus Fermentation Exhibits at RAFT®15

Oak Creek, WI (October 17, 2023) - Microbial Discovery Group (MDG) is exhibiting at Recent Advances in Fermentation Technology (RAFT®) 15th conference on October 29-November 1, 2023. The Society for Industrial Microbiology and Biotechnology (SIMB) organized the...

Bacillus Manufacturing and R&D Company Exhibits at Aquatech Amsterdam

Microbial Discovery Group Exhibits and Presents Bioaugmentation Success in Wastewater Oak Creek, WI (October 3, 2023) - Microbial Discovery Group (MDG) will exhibit at Aquatech Amsterdam 2023, the world’s leading trade exhibition for process, drinking, and wastewater,...

Trusted Process: MDG’s Gold Standard

MDG’s customer-centric approach to quality manufacturing and support ensures consistent, repeatable results for our customers. This is done through our trusted process; our gold standard at MDG. Can you be confident in our manufacturing process yielding consistent...

Bacillus-based Cleaning with Jennifer Cray

This is MDG The: Podcast with experts in the field of microbiology, teaching us about the world we live in and how Bacillus is shaping it. We put this summary together taken from the transcript, for more details and to hear straight from Jenny, head to the podcast!...

50+ Strains: Why We Supply

  Part of what is driving Microbial Discovery Group’s (MDG) current expansion is our desire to produce 50+ strains. Why do we want to be a Bacillus company that produces 50+ strains? Essentially, to offer the best service and products for our customers. Below are...

What is bioaugmentation?

At MDG, we continue to discover all the possibilities to treat wastewater with Bacillus. Through years of research and development, we’ve found that bioaugmentation is the answer for wastewater treatment. Bioaugmentation is the process of adding scientifically...

Related News