Biological products have been used in the institutional and consumer markets for decades. Our green technologies are commonly used to solve problems such as drain clogging, odors and waste digestion in a safe and non-corrosive manner. This environmentally friendly solution has made biological products a staple of chemical manufacturing companies. However, our benchmark testing of products in the markets has shown a growing trend toward products to be less about effectiveness and more about price and sizzle. Price and sizzle doesn’t always yield repeat business.
Are you seeing repeat business starting to fade? When was the last time you tested your biological product to see what was in it or how it works in your application? Has the strength and strain diversity of your once potent product also faded with time? Are the unique technologies that are so effective in the wastewater and bioremediation markets leaving your products in the rearview mirror? If you tried to apply your I&C product to a wastewater application, would you be laughed right out of the facility? That should tell you something.
It’s not too late, there is time to stand out from the rest. MDG is the one to call when you need your biological product to actually work. We can help.
Long-term sustainable business comes from making products that work, not products that sizzle.